10 new mobile phones that will run its Windows Phone 7 operating system.

Ten new devices running Microsoft's mobile operating system, Windows Mobile 7 will be available in stores from October 21 was announced.

"I look forward to this day for quite some time," said Steve Ballmer, Microsoft CEO, at a press conference in New York.

"The difference with Windows Mobile 7 is not just what you do with the phone, but how you do it. We focus on the way real people do not want their phones to use while traveling. We decided to make a phone fairly modern building. "

HTC, the Taiwanese handset maker known for its terminals Google Android Phone publishes five Windows 7 combined with the HTC 7 Surround, a device the U.S. alone. The other four devices - the HTC 7 Mozart, HTC seven trophies, the HTC Pro 7 and the flagship of HTC HD7 - will be available in a variety of networks and a variety of contracts and tariffs.

The HTC HD7 features a 4.3in touchscreen, up to 16 GB of storage, and a five megapixel camera with HD video recording capabilities.

LG has released two Windows 7 Phone mobile phones, the Optimus Optimus 7 and 7Q. Dell also unveiled a Windows phone, the Seller Pro, and Samsung Omnia launches 7, a touchscreen device with a 4 inch AMOLED screen and five megapixel Super HD recording.

"Windows 7 Phone is a whole new mobile experience that HTC is excited to be going great," said Peter Chou, HTC's CEO "We see significant opportunities for our clients with the integration of services most. As Microsoft's popular Xbox Live and Zune. "

Microsoft hopes that the new line of Windows Mobile 7 devices will help them better compete with Apple's iPhone and Google Android phones.

Windows 7 Phone represent a dramatic departure from Microsoft's previous operating systems phone. It is based around the concept of hubs, organize contacts, photos, music, videos and Xbox games, and "Live tiles, which instead of the icons used are the user constantly updated to keep new emails, messages and social networking updates.

Microsoft will make a $ 400 million (250 million pounds) marketing and promotional launch of Windows Mobile 7, and are confident that the platform will allow its market share to rivals such as Apple repair and Google, Research in Motion, the BlackBerry.

Recent statistics from ComScore analysts, smartphones with Windows Mobile operating system account for 7.1 percent of the UK market, while Google's Android devices combined represented 9.9 per cent and 16 per cent blackberry. Symbian has the largest market share at 37.3 percent, followed by the Apple platform, IOS, which represents 29.6 percent.